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Ad of the Day: Saucony

Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad agency...

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Let's Hack Problems at Conferences, Not Just Talk About Them

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General...

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This Agency Uses Data and Strategy to Solve Problems for Restless Marketers

SpecsWho (L. to r.) CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim GaraventiWhat Full-service digital agencyWhere Newburyport, Mass. Ten years ago, agency veterans...

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How a Brewer Helped This Guy Realize His Dream of Being Punched in the Face...

Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer? If you would, here's the video for you.  Ad agency Mechanica...

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The Family Coppola Brand Hosted an Interactive Activation at Sundance in...

Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...

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A Mozilla-Led Coalition Is Pushing Facebook for Greater Political Ads...

A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an...

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Edelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its...

Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm...

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How Infomercials Almost Ruined Cher’s Career

The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...

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Can an Ad Save a Doomed Plane?

Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at...

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Love USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content

It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the...

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LinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live...

Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August...

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Amazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero

Amazon is acquiring mesh Wi-Fi start-up Eero in a move that will let the Seattle-based giant expand its ever expanding assortment of smart-home capabilities. The acquisition, announced today, gives...

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AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the...

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Comedy Central Takes Another 11:30 P.M. Swing With a New David Spade...

Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time...

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McCann Goes Through a Round of Layoffs in Detroit Following News of General...

IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...

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Nintendo Sends U.S. Media Account to Initiative Following Review

Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...

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A Facebook Bug Is Affecting the Reach of Video Posts From Pages

Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...

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Instagram Is Encouraging People to #ShareBlackStories for Black History Month

Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...

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Giphy Wants Brands to Advertise in Private Messages

Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...

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What Trump’s AI Executive Order Means for Businesses

President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...

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